Cultural Imperialism by Japan in Malaysia
Globalization and advances in innovation have helped the transmission and dissemination of cultures, hence giving different cultural choices to various local communities such as in the sorts of way of lifestyle they lead. The convergence of numerous types of culture-generally unique in relation to the nearby culture-permitted neighborhood groups the choice of "splitting without end" from the way of life set up through the standards of the nearby society, and including themselves in what has come to be known as subculture.
The advancement of information communication technology (ICT) has conveyed huge changes to our every day lives. With ICT improvement, the matter of "content" by means of media entertainment products has expanded its dissemination around the world. Japan built up its own "content business" in the 1980s. In the Japanese content market, 1/3 of book deals are manga (Japanese comic books or magazines) while terrestrial transmission broadcast companies command the local visual content market (Onouchi,2007). Local broadcasting companies have produced 95% of TV programs since the 1980s. Presently, those TV programs created in Japan for domestic audiences have procured acknowledgment outside of Japan also. Japanese animation (anime) programs now lead the worldwide animation market representing approximately 60% of all animated programs (Nakamura and Onouchi, 2006).
Japanese-made animation is winding up progressively famous in Malaysia as somewhere else in Asia, enthralling local people crosswise over racial differences. "There are increasingly cross-racial fans in Malaysia. For instance, increasingly Malays are captivated by Japanese animation," said Chris Yew, CEO of Kadokawa Gempak Starz, alluding to the ethnic majority in the predominantly Muslim nation. "The yearly development rate of animation fans is expected to be 5%."
What is Anime?
The Japanese word 'anime' started from the English word 'animation'. It has been utilized as a short form of the English word in Japan so both 'anime' and 'animation' allude to a wide range of animated cartoons. Be that as it may, 'anime' has been utilized as the term to allude to just Japanese animation outside of Japan.
The Influence of Japanese Animation in Asia
In Asia, Japanese comics and animation have been exceptionally well known and compelling from the 1980s to the present. These days, every single Asian country have their own versions of Japanese comics and their TV show Japanese animated series every day. Diverse types of Japanese comic and animation culture, for example, comic cafe (manga kissha), comic rental, dojinshi (amateurish manga) and cosplay (costume play), have entered the consumer culture in major Asian cities.
Merchandise of Japanese cartoon characters, for example, Hello Kitty, Doraemon, Chibimaruko-chan, Crayon Shinchan, Sailormoon, Dragonball, Tare Panda, Pokemon, and Digimon is exceptionally famous among Asian youngsters. Asian businessmen likewise make utilization of Japanese cartoon characters to promote their items or services.
Japanese manga has played a role in changing the young culture and the general population's impression of Japan in Asia. Youths in Asia are wild about things Japanese. Dissimilar to their grandparents and parents, they hold a positive picture of Japan. To them, Japan is the place that is known for Hello Kitty, Pikachiu, Doraemon, Ultraman and Final Fantasy.
Japanese comics and animation strongly affect Asian pop culture and entertainment industry, specifically motion pictures and TV dramatizations. Japanese effect is particularly solid in Hong Kong and Taiwan. In Hong Kong motion pictures, the most notable Japanese effect is the appropriation of Japanese manga into Hong Kong live-activity motion pictures. These incorporate City Hunter, Slam Dunk, Prince Peacock, Dr Kumahige, Sign is V, GTO, Black Jack, Iron Fist (tekken), Street Fighters, Kindaiichi's File of Events, Killer Ichi (koroshiya ichi) and Initial D.
Moreover, in Taiwan, the impact of Japanese comics and animation is especially solid in TV shows. In the late 1990s, Detective Conan and Invisible Man (tomei ninken) were made into Taiwanese TV dramas. In 2001, Meteoric Garden (hana yori dango), a Taiwanese show in view of a shojo manga (young ladies' comic), made a commotion in Taiwan. Its four good looking actors, F4, have turned out to be national icons. Meteoric Garden has preserved numerous Japanese components to the degree that even names of main characters are Japanized.
What is Cosplay?
Cosplay, an abbreviated type of kosupure, is a blend of the Japanese words "costume" (Winge, 2006, p. 67). Cosplay is the cutting edge word used to portray costume fandom, "fandom" being characterized as "the realm of avid enthusiasts" (Fandom, n.d.). Cosplay is a sort of performance art in which an individual is costumed as a fictional character, commonly from comics, anime/cartoons, computer games, or sci-fi/fantasy media. The term cosplay (kosupure) is created by Takahashi Nobuyuki in 1984, an founder/author of Studio Hard distributing organization, to describe the fanatics of sci-fi and fantasy (Winge, 2006, p. 66). The word "cosplay" is now used widely to describe modern costume fandom has added to wrong convictions surrounding the activity, for example, that it initially started in Japan, that it initially happened in the 1980s, and that is constrained just to anime/manga subjects.
The Influence of Japanese Cosplay in Malaysia
Japanese cosplay move toward becoming subculture in Malaysia. Bigger number of Malaysian individuals joins to cosplay occasion each year influencing by the Japanese animation. Subculture characterized as qualities and standards distinct from those of the majority and held by a group of people inside a more extensive society (Moffitt, 2015). Consistently, Malaysia is hung on cosplay event. Numerous Malaysian wear cosplay and they appreciate joining the event. Cosplay event could be imparted to other individuals and have heaps of chance to make new companions, who those has common topics. Participants are mostly college students, as well secondary school students (Mamat, 2012).
Reference List
Kyodo (2017, February 1). Fans of Japanese Animation growing in Malaysia. Retrieved from https://www.pressreader.com/thailand/bangkok-post/20170201/282312499797046
Mamat, R. & Eriko, Y. & Hussin, S. & Tajuddin, F. (2012). Anime Viewing Among Secondary School Students in Malaysia. Global Media Journal- Malaysian Edition, 2(2), 40-60.
Ng, W.M (2002). The Impact of Japanese and Animation in Asia. Journal of Japanese Trade & Industry, 1-4.
Paidi, R. & Md Akhir, M.N. & Lee, P.P. (n.d.) Reviewing the Concept of Subculture: Japanese Cosplay in Malaysia. Retrieved from https://umexpert.um.edu.my/file/publication/00008349_112139.pdf
Yamato, E. & Krauss S.E. & Tamam, E. & Hassan, H. & Mohd Nizam, O. (2011). It's Part of Our Lifestyle: Exploring Young Malaysians' Experiences with Japanese Popular Culture. Keio Communication Review, No.33, 199-223.
Globalization and advances in innovation have helped the transmission and dissemination of cultures, hence giving different cultural choices to various local communities such as in the sorts of way of lifestyle they lead. The convergence of numerous types of culture-generally unique in relation to the nearby culture-permitted neighborhood groups the choice of "splitting without end" from the way of life set up through the standards of the nearby society, and including themselves in what has come to be known as subculture.
The advancement of information communication technology (ICT) has conveyed huge changes to our every day lives. With ICT improvement, the matter of "content" by means of media entertainment products has expanded its dissemination around the world. Japan built up its own "content business" in the 1980s. In the Japanese content market, 1/3 of book deals are manga (Japanese comic books or magazines) while terrestrial transmission broadcast companies command the local visual content market (Onouchi,2007). Local broadcasting companies have produced 95% of TV programs since the 1980s. Presently, those TV programs created in Japan for domestic audiences have procured acknowledgment outside of Japan also. Japanese animation (anime) programs now lead the worldwide animation market representing approximately 60% of all animated programs (Nakamura and Onouchi, 2006).
Japanese-made animation is winding up progressively famous in Malaysia as somewhere else in Asia, enthralling local people crosswise over racial differences. "There are increasingly cross-racial fans in Malaysia. For instance, increasingly Malays are captivated by Japanese animation," said Chris Yew, CEO of Kadokawa Gempak Starz, alluding to the ethnic majority in the predominantly Muslim nation. "The yearly development rate of animation fans is expected to be 5%."
What is Anime?
The Japanese word 'anime' started from the English word 'animation'. It has been utilized as a short form of the English word in Japan so both 'anime' and 'animation' allude to a wide range of animated cartoons. Be that as it may, 'anime' has been utilized as the term to allude to just Japanese animation outside of Japan.
The Influence of Japanese Animation in Asia
In Asia, Japanese comics and animation have been exceptionally well known and compelling from the 1980s to the present. These days, every single Asian country have their own versions of Japanese comics and their TV show Japanese animated series every day. Diverse types of Japanese comic and animation culture, for example, comic cafe (manga kissha), comic rental, dojinshi (amateurish manga) and cosplay (costume play), have entered the consumer culture in major Asian cities.
Merchandise of Japanese cartoon characters, for example, Hello Kitty, Doraemon, Chibimaruko-chan, Crayon Shinchan, Sailormoon, Dragonball, Tare Panda, Pokemon, and Digimon is exceptionally famous among Asian youngsters. Asian businessmen likewise make utilization of Japanese cartoon characters to promote their items or services.
Japanese manga has played a role in changing the young culture and the general population's impression of Japan in Asia. Youths in Asia are wild about things Japanese. Dissimilar to their grandparents and parents, they hold a positive picture of Japan. To them, Japan is the place that is known for Hello Kitty, Pikachiu, Doraemon, Ultraman and Final Fantasy.
Crayon Shinchan
Digimon
Doraemon
Final Fantasy
Hello Kitty
Pokemon
Initial D
Slam Dunk
Detective Conan
Meteoric Garden
What is Cosplay?
Cosplay, an abbreviated type of kosupure, is a blend of the Japanese words "costume" (Winge, 2006, p. 67). Cosplay is the cutting edge word used to portray costume fandom, "fandom" being characterized as "the realm of avid enthusiasts" (Fandom, n.d.). Cosplay is a sort of performance art in which an individual is costumed as a fictional character, commonly from comics, anime/cartoons, computer games, or sci-fi/fantasy media. The term cosplay (kosupure) is created by Takahashi Nobuyuki in 1984, an founder/author of Studio Hard distributing organization, to describe the fanatics of sci-fi and fantasy (Winge, 2006, p. 66). The word "cosplay" is now used widely to describe modern costume fandom has added to wrong convictions surrounding the activity, for example, that it initially started in Japan, that it initially happened in the 1980s, and that is constrained just to anime/manga subjects.
The Influence of Japanese Cosplay in Malaysia
Japanese cosplay move toward becoming subculture in Malaysia. Bigger number of Malaysian individuals joins to cosplay occasion each year influencing by the Japanese animation. Subculture characterized as qualities and standards distinct from those of the majority and held by a group of people inside a more extensive society (Moffitt, 2015). Consistently, Malaysia is hung on cosplay event. Numerous Malaysian wear cosplay and they appreciate joining the event. Cosplay event could be imparted to other individuals and have heaps of chance to make new companions, who those has common topics. Participants are mostly college students, as well secondary school students (Mamat, 2012).
Example of Cosplay
In a nut shell, Japanese animation has turned out to be well known in Malaysia, and Japanese cosplay move toward becoming subculture in Malaysia. This is due to TV broadcast and Internet are now very convenient for the people to watch it particularly TV channel. Cultural Imperialism has upside and downside. The upside is that cultural imperialism is at some point a great impact, for example, cultural imperialism as critique to global capitalism, however the downside is that it has negative impact. It is cultural imperialism as discourse of nationality, for example, Japanese cosplay and TV channel.
Reference List
Kyodo (2017, February 1). Fans of Japanese Animation growing in Malaysia. Retrieved from https://www.pressreader.com/thailand/bangkok-post/20170201/282312499797046
Mamat, R. & Eriko, Y. & Hussin, S. & Tajuddin, F. (2012). Anime Viewing Among Secondary School Students in Malaysia. Global Media Journal- Malaysian Edition, 2(2), 40-60.
Ng, W.M (2002). The Impact of Japanese and Animation in Asia. Journal of Japanese Trade & Industry, 1-4.
Yamato, E. & Krauss S.E. & Tamam, E. & Hassan, H. & Mohd Nizam, O. (2011). It's Part of Our Lifestyle: Exploring Young Malaysians' Experiences with Japanese Popular Culture. Keio Communication Review, No.33, 199-223.
No comments:
Post a Comment